Aarush Food Grain Pvt. Ltd. is a leading rice miller, processor, and exporter, offering premium Basmati and Non-Basmati varieties.
Director
Ankit Gupta : +91 90177 77716International Sales Head
Ashok Kumar : +91 82958 96035
Every Basmati market has a hybrid section and a traditional one, and they do not compete for the same customer. Traditional varieties are grown for the buyer who wants the deepest aroma and the longest history, not the fastest harvest cycle, and that buyer still exists in serious numbers.
Aarush Food Grain Pvt. Ltd. works out of Taraori, Haryana, close to the fields where much of this older grain is still grown. As a Traditional Basmati Rice Exporter in India based in that belt, we are dealing directly with growers who have kept these varieties going even as hybrids took over most of the acreage.
Traditional Basmati covers varieties such as Basmati 370, Pusa Basmati 1 and Dehradooni, grown the way they were decades ago, with longer duration in the field and lower yield per acre than 1121 or 1509. The trade-off is aroma and elongation that hybrids rarely match, and a story that resonates with buyers who care where their rice comes from.
Because yields are lower and the growing season longer, traditional grain costs more. Buyers who choose it are usually selling into a premium segment themselves, whether that is fine-dining restaurants, gourmet retail or export markets with a taste for older varieties.
Not every farmer in the region still plants traditional varieties, since the lower yield makes hybrids more attractive. We work with growers who have stayed with the older seed, often the same families for successive seasons, because consistency in traditional grain depends on the paddy, not just the mill.
Traditional Basmati rewards patience. We age this stock for longer periods than hybrid varieties before milling, since the aroma and elongation both improve with time in a way that fresher grain cannot match straight off the field.
Older varieties tend to be more brittle than 1121 or 1509, so the milling run is slower and the polish lighter, to avoid pushing up the broken percentage on grain that already costs more to produce.
Traditional is not the only line we run, and most buyers do not order it in isolation. As a Basmati Rice Exporter in India, we also supply 1121 and 1509 for buyers who want a lower price point in the same shipment, letting them cover more than one shelf category with a single container.
We are equally a Traditional Basmati Rice Manufacturer in India in the fuller sense, meaning the growing, ageing and milling all happen under our control rather than being bought in as finished stock from a third party. That matters more with traditional grain than with hybrids, since quality is harder to fix after the fact once ageing has been skipped.
Raw rice fills out the rest of the order book. As a Raw Rice Manufacturer in India, we supply unparboiled stock that buyers often add to a traditional Basmati order to balance out a container's cost per kilo.
Traditional Basmati moves heaviest into the UK, the Gulf states and parts of Europe, where established South Asian communities and high-end retailers both look for it by name rather than by price. Shipments generally leave through Mundra and Kandla, with Nhava Sheva used for buyers whose shipping line runs a better schedule there.
Because the buyer for this grain tends to be more specific about origin and variety, documentation and traceability matter more here than with hybrid rice.
· Which specific variety is being supplied, and can it be confirmed in writing?
· How long has the grain been aged before milling?
· What is the average grain length and elongation ratio on cooking?
· Is the paddy sourced from a defined group of growers, or bought on the open market?
· What documentation supports the variety and origin claims?
A supplier who cannot answer the variety question precisely is not really selling traditional Basmati, whatever the label says.
Traditional Basmati survives in the market because a segment of buyers will always pay for aroma and elongation over speed and yield. Sourcing it well means working with growers who kept the seed going, ageing the grain properly, and being straight about which variety is actually in the bag.
Aarush Food Grain Pvt. Ltd. supplies Traditional Basmati alongside 1121, 1509 and raw rice from Taraori, Haryana, in bulk and private-label formats. Send your variety and volume requirements and we will quote against them. More detail is at https://www.aarushfoodgrain.in/.
Basmati 370, Pusa Basmati 1 and Dehradooni are among the recognised traditional varieties, distinct from hybrids such as 1121 and 1509.
It has a longer growing season and lower yield per acre, and the ageing process before milling typically runs longer, which adds to the cost.
Orders start from one 20 ft container, with smaller trial shipments available for first-time buyers.
Yes, subject to artwork approval and compliance with labelling rules in the destination country.
Yes, we can supply supporting documentation on request; please contact us directly for what is required for your market.
