Aarush Food Grain Pvt. Ltd. is a leading rice miller, processor, and exporter, offering premium Basmati and Non-Basmati varieties.
Director
Ankit Gupta : +91 90177 77716International Sales Head
Ashok Kumar : +91 82958 96035
Pusa Basmati sits between the older traditional varieties and the newer hybrids, and that position is exactly what keeps it in steady demand. It was developed to bring some of the aroma and elongation buyers associate with Traditional Basmati into a variety that grows faster and yields better, which makes it a practical choice for exporters working at scale.
Aarush Food Grain Pvt. Ltd. is based in Taraori, Haryana, in a district where Pusa Basmati is grown widely alongside our other varieties. As a Pusa Basmati Rice Manufacturer in India operating from within that belt, we handle the grain from paddy procurement through to final packing, rather than buying already-milled rice from a broker.
Pusa Basmati 1 was one of the first semi-dwarf, high-yielding Basmati varieties released for commercial cultivation, and it remains one of the most widely grown Basmati types in north India today. It offers a longer growing cycle and better aroma than 1121 or 1509, without the yield penalty of the oldest traditional varieties.
That balance is what draws exporters and wholesalers who need consistent aroma and length at a price point below true traditional grain.
We source Pusa Basmati paddy directly from growers in and around Taraori during the harvest season. Moisture and grain condition are checked as the paddy arrives, since problems caught early are cheaper to manage than breakage discovered after milling.
Aroma and elongation both improve with time. Where the buyer's timeline permits, we age the paddy or milled rice before it goes out for shipment, which brings the cooking performance closer to what traditional grain offers.
Length graders, colour sorters and de-stoners run on every batch, with the polish level set according to buyer specification. Pusa Basmati handles milling reasonably well compared with the more brittle traditional varieties, though we still keep the run slower than we would for 1121 or 1509 to protect grain length.
Pusa Basmati rarely travels alone in a shipment. Many of our export orders pair it with PR 11 Rice Exporters in India supply lines, where the buyer wants a premium Basmati grade in the same container as a lower-cost bulk rice to serve different price points in their own market.
We also mill 1121, 1509 and Traditional Basmati varieties, so buyers building a mixed order across several grades can source everything from one mill rather than coordinating between multiple suppliers.
Pusa Basmati moves well into the Middle East, the UK and parts of Europe, where buyers want genuine Basmati aroma without paying traditional-grain prices. It also does steady business with catering and food-service buyers who need a reliable mid-tier Basmati for daily menus rather than a showcase variety.
Shipments generally go out through Mundra and Kandla, with Nhava Sheva used where a buyer's shipping line runs a better schedule from there.
· Which specific Pusa variety is being supplied, and can this be confirmed?
· How long has the grain been aged before milling?
· What broken percentage is guaranteed at the point of loading?
· Is a smaller trial order available before committing to full container volumes?
· What documentation is provided to confirm variety and origin?
Suppliers who hesitate on the variety question, or answer vaguely, are usually not milling the grain themselves.
Pusa Basmati earns its place by giving buyers a genuine Basmati aroma and grain length at a price that sits below traditional varieties, which is exactly the gap most mid-market buyers are trying to fill. Getting it right depends on sourcing the correct paddy, ageing it properly, and milling with enough care to protect the grain length that buyers are paying for.
Aarush Food Grain Pvt. Ltd. supplies Pusa Basmati alongside PR 11, 1121, 1509 and Traditional Basmati varieties from Taraori, Haryana, in bulk and private-label formats. Send your variety and volume requirements and we will quote against them. Further detail is at https://www.aarushfoodgrain.in/.
Pusa Basmati was bred for higher yield and a shorter growing cycle than traditional varieties, while still keeping meaningful Basmati aroma and elongation, though generally a step below the oldest traditional grades.
Yes, Pusa Basmati 1 is a recognised Basmati variety and meets the criteria used in most export markets that specify genuine Basmati rice.
Orders typically start from one 20 ft container, with smaller trial quantities available for first-time buyers.
Yes, we regularly supply mixed containers combining Pusa Basmati with PR 11 or other varieties, depending on the buyer's requirements.
Yes, supporting documentation can be provided on request; please contact us directly with your market's specific requirements.
