Aarush Food Grain Pvt. Ltd. is a leading rice miller, processor, and exporter, offering premium Basmati and Non-Basmati varieties.
Director
Ankit Gupta : +91 90177 77716International Sales Head
Ashok Kumar : +91 82958 96035
PR 11 does not get the attention that Basmati varieties do, but it moves in serious quantity through the same mills. It is a non-Basmati, coarse-to-medium grain variety grown widely across Punjab and Haryana, bought mainly for its yield, its price, and its suitability for parboiling.
Aarush Food Grain Pvt. Ltd. is based in Taraori, Haryana, in a region that grows PR 11 alongside its Basmati acreage every season. As one of the PR 11 Rice Exporters in India working directly out of that belt, we handle the paddy from local growers rather than buying finished rice from traders further down the chain.
PR 11 is grown for volume. Yields per acre are higher than most Basmati varieties, and the grain suits parboiling well, which is why it turns up heavily in bulk institutional supply, ration schemes and price-sensitive retail markets both in India and abroad.
It is not sold on aroma or elongation the way Basmati is. Buyers choose it because it cooks reliably, holds up in large-batch cooking, and costs a fraction of what a premium Basmati variety does.
We buy PR 11 paddy locally during the season, checking moisture at intake the same way we do for our Basmati lines. Because margins on this variety are thinner, controlling wastage at the paddy stage matters more here, not less.
Most of our PR 11 output goes through parboiling before milling, which improves the grain's resistance to breakage and extends shelf life. The milling line runs de-stoners and graders to keep the broken percentage within the range buyers expect for bulk supply.
PR 11 typically moves in larger pack sizes than Basmati, since institutional and wholesale buyers are the main customers. We pack from 25 kg through to 50 kg jute and PP bags, with smaller retail packs available on request.
PR 11 is one part of a wider mill, not a separate business. As a Traditional Basmati Rice Exporter in India, we mill older Basmati varieties for buyers at the premium end, while PR 11 serves the opposite end of the same market, where price per tonne matters more than aroma.
Buyers sometimes combine the two in a single order, particularly distributors who stock both a value rice and a premium Basmati line for different customer segments. Running both varieties through the same mill means one point of contact and one shipping schedule, rather than sourcing them from separate suppliers.
Demand for PR 11 is strongest in African markets, parts of the Middle East, and among bulk buyers supplying government or institutional programmes, where price consistency matters more than variety branding. Shipments generally move through Mundra and Kandla, in line with our other export lines.
Because these orders tend to be large and price-driven, consistency across shipments carries more weight with PR 11 buyers than it does in the Basmati trade, where variety and aroma are the main selling points.
· What is the broken percentage guaranteed at loading?
· Is the rice parboiled or raw, and what moisture level is guaranteed?
· What pack sizes and materials are available for the order volume?
· Can pricing be locked for a defined shipping schedule across multiple containers?
· What is the lead time from order confirmation to loading?
These questions matter more on high-volume, price-sensitive orders than they do on smaller premium shipments, since a small variance in broken percentage multiplies quickly across a large tonnage.
PR 11 will never carry the branding of a Basmati variety, and it is not meant to. It earns its place in the export trade through yield, price and reliability, which is exactly what its buyers are looking for. Suppliers who can keep quality consistent across large volumes are the ones who keep this business.
Aarush Food Grain Pvt. Ltd. supplies PR 11 alongside Basmati and raw rice varieties from Taraori, Haryana, for bulk and institutional buyers. Send your volume and specification requirements and we will quote against them. Further detail is at https://www.aarushfoodgrain.in/.
No. PR 11 is a non-Basmati rice variety grown mainly for yield and price, without the aroma or elongation associated with Basmati grades.
Both are available, though most of our PR 11 output is parboiled, since this improves shelf life and resistance to breakage during bulk handling.
Orders typically start from one 20 ft container, in line with our other bulk rice exports.
Yes, we pack from 25 kg to 50 kg as standard, with other sizes available depending on order volume.
Yes, we supply bulk PR 11 for institutional buyers; please contact us directly with tender specifications so we can confirm compliance.
