Aarush Food Grain Pvt. Ltd. is a leading rice miller, processor, and exporter, offering premium Basmati and Non-Basmati varieties.
Director
Ankit Gupta : +91 90177 77716International Sales Head
Ashok Kumar : +91 82958 96035
Ask anyone in the Basmati trade what buyers ask for first, and the answer is usually grain length. 1121 is the variety that made that question worth asking, since it produces some of the longest cooked grain in the market, and that single trait has built an entire export segment around it.
Aarush Food Grain Pvt. Ltd. operates out of Taraori, Haryana, in the heart of the region where most of India's 1121 paddy is grown. Working as a 1121 Basmati Rice Manufacturer in India from inside that belt means shorter transport for the paddy, fresher milling runs, and fewer hands the grain passes through before it reaches a container.
1121 is known for extra-long grain that can stretch to double its raw length once cooked, along with a strong, distinct aroma. It costs more than 1509 but less than the oldest Traditional varieties, which places it firmly at the premium end without pricing out mid-market buyers.
We supply it in the usual grades:
· 1121 Sella – parboiled, firmer bite, common in biryani houses and catering.
· 1121 Golden Sella – parboiled with a golden hue, strong demand from Gulf retailers.
· 1121 Steam – lightly steamed, a middle ground between raw and full parboiling.
1121 paddy is more sensitive to handling than shorter varieties; rough threshing snaps grains before they ever reach the mill. We inspect incoming lots for length and breakage potential before accepting them, rather than sorting the problem out after milling.
Length alone does not sell the rice. Elongation on cooking does, and that comes largely from ageing the grain before milling. Where the order timeline allows, we hold stock for a period to let it mature, which improves both elongation and aroma compared with rice milled straight off fresh paddy.
Length graders separate out broken and shorter grains, and colour sorters remove discoloured ones before the final polish, which we set according to what the buyer's market expects rather than a single fixed standard.
Buyers rarely order one variety on its own, and we do not run the business that way either. As a Traditional Basmati Rice Manufacturer in India, we also mill the older, slower-growing varieties for buyers who want the deeper aroma that Traditional Basmati is known for, usually alongside 1121 in the same shipment to cover different price points.
We supply raw, unparboiled rice as well. As a Raw Rice Manufacturer in India, that line often gets added to a Basmati order to fill out a container rather than shipped on its own, which keeps freight costs down for the buyer.
The strongest demand sits in Saudi Arabia, the UAE, Iran and Iraq, with steady volumes going to the UK, the US and parts of Europe where South Asian grocery chains stock it. Cargo mostly moves through Mundra and Kandla, with Nhava Sheva used when it suits the shipping line's schedule better.
As a Basmati Rice Exporter in India shipping from Haryana, staying close to these ports keeps lead times consistent, and for most repeat buyers that reliability matters more than shaving a few dollars off the price.
· What average grain length are they guaranteeing, and is it pre- or post-cooking?
· How long has the paddy been aged before milling?
· What is the broken percentage at the point of loading, not at the mill gate?
· Will they allow third-party pre-shipment inspection?
· Who bears the cost of delay if the container is held at the destination port?
Suppliers who answer plainly, without needing to check with someone else, are usually the ones who know their own stock. That is worth more than a glossy brochure.
1121 holds its position in the export market because it delivers length and aroma that few other varieties can match at a comparable price. Getting consistent quality out of it depends on controlling paddy selection and ageing closely, not just buying finished rice and hoping the batch performs.
Aarush Food Grain Pvt. Ltd. supplies 1121 Basmati Rice alongside Traditional Basmati and raw rice from Taraori, Haryana, in bulk and private-label packing. Send your grain length and volume requirements and we will quote against them. Further detail is at https://www.aarushfoodgrain.in/.
1121 has a longer growing cycle and produces a longer, more aromatic cooked grain, which puts it in a higher price bracket than 1509 while still sitting below the oldest Traditional varieties.
Sella is fully parboiled, giving a firmer grain that holds shape well in slow-cooked dishes. Steam rice is only lightly steamed, sitting between raw and Sella in both texture and cooking time.
Orders start from one 20 ft container, with smaller trial quantities available for buyers ordering for the first time.
Yes, private-label packing is available, subject to artwork approval and the destination country's labelling requirements.
We handle certificates of origin, phytosanitary certificates and other standard export paperwork directly, so buyers are not coordinating between multiple offices.
